2019, https://www.unilever.com/news/pressreleases/2019/unileverspurposeled-brands-outperform.html.

2 “Unilever Tightens Belt with Slim-Fast Sale,” The Telegraph, January 20, 2020, https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10960347/Unilever-tightens-belt-with-Slim-Fast-sale.html.

3 Unilever, “Acquisitions and Disposals,” https://www.unilever.com/investorrelations/understanding-unilever/acquisitions-and-disposals/.

4 Milly Vincent, “Marmite, Pot Noodles and Magnums Face Being Sold by Unilever If They Can’t Prove They Make ‘Meaningful’ Impact on the Planet, ”July 27, 2019, https://www.dailymail.co.uk/news/article-7291997/Marmitefavouriteslike-Pot-Noodles-Magnumsface-sold-Unilever.html.

24

Lance Whitney, “Logitech Confesses to ‘Gigantic’ Mistake with Google TV,” November 11, 2011, https://www.cnet.com/news/logitech-confesses-togigantic-mistake-with-google-tv/.

25

1 Logitech Annual Report 2019.

26

1 Logitech, “Acquisitions,” https://www.crunchbase.com/organization/logitech/acquisitions/acquisitions_list#section-acquisitions.

2 “Lifesize Splits from Logitech,” January 14, 2016, https://www.lifesize.com/en/company/news/in-thenews/2016/20160114-commsbusinesslifesize-splits-from-logitech.

3 Anton Shilov, “Logitech Formally Exits OEM Mouse Market,” January 22, 2016, https://www.anandtech.com/show/9984/logitech-exits-oem-mouse-market.

27

“Inside the Storm Ep 2: Fujifilm,” Channel News Asia, February 01, 2017, https://www.channelnewsasia.com/news/video-on-demand/inside-the-storm-s2/fujifilm-7824486.

28

Fjuifilm Annual Report 2019.

29

“Medium Term Management Plan VISION 75 (2008),” April 28, 2008, https://www.fujifilmholdings.com/en/pdf/investors/ff_vision75_2008_001.pdf.

30

Jessica Caldwell, “Drive by Numbers – Tesla Model S Is the Vehicle of Choice in Many of America’s Wealthiest Zip Codes,” October 31, 2013, Edmunds.com.

31

Fred Lambert, “Tesla Is Accelerating Supercharger Deployment, 10 More V3 Stations Confirmed,” September 25, 2019, https://electrek.co/2019/09/25/tesla-accelerating-superchargerdeployment-v3-stations-confirmed/.

32

Alex Hern, “Tesla Motors Receives $10BN in Model 3 Pre-Orders in Just Two Days,” April 04, 2016, The Guardian, https://www.theguardian.com/technology/2016/apr/04/tesla-motors-sells-10bn-model-3-two-days.

33

1 Blue Ocean Strategy.

2 “Global Top 20 November 2019,” December 27, 2019, http://ev-sales.blogspot.com/2019/12/global-top-20-november-2019.html.

34

Kevin P. Donovan, “Mobile Money, More Freedom? The Impact of M-PESA’s Network Power on Development as Freedom,” University of Cape Town, International Journal of Communication 6 (2012): 2647–2669.

35

“The Mobile Money Revolution: M-Pesa,” Ben & Alex, June 15, 2018, https://medium.com/@benandalex/the-mobilemoney-revolution-m-pesa-f3fc8f86dbc9.

36

Rob Matheson, “Study: Mobile-Money Services Lift Kenyans Out of Poverty,” MIT News Office, December 08, 2016, https://news.mit.edu/2016/mobilemoney-kenyans-out-poverty-1208.

37

“M-Pesa Users Outside Kenya Hit 13.4 Million,” Business Daily, January 29, 2019, https://www.businessdailyafrica.com/corporate/companies/M-Pesausers-outside-Kenya-hit-13-4-million/4003102-4956208-16s8a9/index.html.

38

World Bank, “What Kenya’s Mobile Money Success Could Mean for the Arab World,” October 03, 2018, https://www.worldbank.org/en/news/feature/2018/10/03/what-kenya-smobile-money-success-could-mean-forthe-arab-world.

39

Leo Van Hove and Antoine Dubus, “M-Pesa and Financial Inclusion in Kenya: Of Paying Comes Saving?” MDPI, January 22, 2019.

40

1 “What Is M-Pesa?” https://www.vodafone.com/what-we-do/services/m-pesa.

41

“Mobile Currency in Kenya: the M-Pesa,” CPI, March 21, 2016, https://www.centreforpublicimpact.org/case-study/m-currency-in-kenya/.

42

Sears Archives, http://www.searsarchives.com/history/history1890s.htm.

43

John Murray Brown and Arash Massoudi, “Unilever Buys Dollar Shave Club for $1BN,” Financial Times, July 20, 2016, https://www.ft.com/content/bd07237e-4e45-11e6-8172-e39ecd3b86fc.

44

1 Youtube – Dollar Shave Club, https://www.youtube.com/watch?v=ZUG9qYTJMsI.

45

Barbara Booth, “What Happens When a Business Built on Simplicity Gets Complicated? Dollar Shave Club’s Founder Michael Dubin Found Out,” CNBC, March 24, 2019, https://www.cnbc.com/2019/03/23/dollar-shaves-dubinadmits-a-business-built-on-simplicitycan-get-complicated.html.

46

Kat Eschner, “The Story of Brownie Wise, the Ingenious Marketer behind the Tupperware Party,” Smithsonian.com, April 10, 2018, https://www.smithsonianmag.com/smithsonian-institution/storybrownie-wise-ingenious-marketerbehind-tupperware-party-180968658/.

47

Bob Kealing, Life of the Party: The Remarkable Story of How Brownie Wise Built, and Lost… (New York: Crown/Archetype, 2008).

48

1 Dory Owens, “Tupperware Takes Its Parties into the Workplace,” July 12, 1987, https://www.washingtonpost.com/archive/business/1987/07/12/tupperware-takes-its-parties-intothe-work-place/1cc29d20-49ff-4d63-94b4-32f46cbca15b/.

49

Kat Eschner, “The Story of Brownie Wise,” https://www.smithsonianmag.com/smithsonian-institution/story-browniewise-ingenious-marketer-behindtupperware-party-180968658/.

50

Avil Beckford, “Earl Tupper, Business Leader, Invented Tupperware, Air-Tight Plastic Containers,” February 15, 2013, https://theinvisiblementor.com/earl-tupper-business-leader-inventedtupperware-air-tight-plastic-containers/.

51

Natura & Co. 2018 report, https://naturaeco.com/report_2018_en.pdf.

52

Microsoft Windows history, updated November 16, 2019 by Computer Hope, https://www.computerhope.com/history/windows.htm.

53

Amy Stevenson, “Windows History: Windows 3.0 Takes Off,” January 25, 2018, https://community.windows.com/en-us/stories/story-of-windows3.

54

1 Emil Protalinski, “OEMs Pay Microsoftabout $50 for Each Copy of Windows,” September 17, 2009, https://arstechnica.com/information-technology/2009/09/microsoft-oems-pay-about-50-foreachcopy-of-windows/.

2 James Gleick, “Making Microsoft Safe for Capitalism,” November 05, 1995, https://www.nytimes.com/1995/11/05/magazine/making-microsoft-safeforcapitalism.html.

3 “Microsoft Revenue by Year – Fiscal 1990–2019,” https://dazeinfo.com/2019/11/11/microsoftrevenueworldwide-by-year-graphfarm/.

55

Jacob Kastrenakes, “The Halo Franchise Has Made More Than $5 Billion, November 04, 2015, https://www.theverge.com/2015/11/4/9668876/halo-franchise-5-billion-guardians-launch-sales.

56

“Police Urge Google to Turn Off ‘stalking’ Feature on Mobile App for Drivers,” Associated Press, Washington, January 27, 2015, https://www.theguardian.com/technology/2015/jan/26/police-pressuregoogle-turn-off-waze-app-feature.

57

1 TechCrunch, “Waze.” (No data available for 2014–2016.)

2 Aaron Pressman and Adam Lashinsky, “Why Waze Doesn’t Share Traffic Data with Google Maps – Data Sheet,” October 11, 2019, https://fortune.com/2019/10/11/waze-google-maps-how-it-works/.

58

Kristen Hall-Geisler, “Waze and Esri Make App-to-Infrastructure Possible,” AEDT, October 12, 2016, https://techcrunch.com/2016/10/11/waze-and-ezri-makeapp-to-infrastructure-possible/.

59

1 “DiDi Now Serves 550M Users 30M Rides per Day, Growing against Meituan Challenges,” June 07, 2018, https://kr-asia.com/didi-now-serves-550musers-30mrides-per-day-growingagainst-meituanchallengeshttps://https://www.scmp.com/tech/start-ups/article/2181542/didi-numbers-ridehailing-firm-coveredmore-miles-2018-5-earth.

2 Там же.

3 Jane Zhang, “DiDi by the Numbers: Ride-Hailing Firm Covered More Miles in 2018 Than 5 Earth-to-Neptune Round-Trips,” January 23, 2019, https://kr-asia.com/didi-now-serves-550musers-30mrides-per-day-growingagainst-meituanchallengeshttps://https://www.scmp.com/tech/start-ups/article/2181542/didi-numbers-ridehailing-firm-coveredmore-miles-2018-5-earth.

60

Zhou Xin, Ed., “DiDi Completes 7.43 Bln Rides in 2017,” Xinhua, January 08, 2008, http://www.xinhuanet.com/english/2018-01/08/c_136880236.htm.

61

Jane Zhang, “DiDi by the Numbers: Ride-Hailing Firm Covered More Miles in 2018 Than 5 Earth-to-Neptune Round-Trips,” January 23, 2019, https://www.scmp.com/tech/start-ups/article/2181542/didi-numbers-ride-hailing-firm-coveredmore-miles-2018-5-earth.

62

Chloe Sorvino, “Inside Billionaire James Dyson’s Reinvention Factory: From Vacuums to Hair Dryers and Now Batteries,” September 13, 2016, https://www.forbes.com/sites/chloesorvino/2016/08/24/james-dysonexclusive-top-secret-reinvention-factory/.

63

1 Michael Pooler and Peggy Hollinger, “Dyson’s Perfectionists Invent